Thursday, 27th June 2024
Calvià 2000 launches an original campaign on its lorries
Six vehicles of various sizes now travel the streets of Calvià showing the best of the municipality
The campaign also wants to promote healthy habits such as practicing sports or recycling. Video Audio
The public company Calvià 2000 has launched an original advertising campaign through its vehicles. Through it, the municipal public company wants to invite citizens to practice healthy habits such as practicing daily sports or recycling.
Six units of various sizes currently make up this campaign, which will be gradually expanded, and which also includes messages that show spectacular views of Calvià, or others that highlight the existing cultural offer in the municipality.
The mayor, Juan Antonio Amengual, wanted to highlight during the presentation of the campaign the Town Hall's desire to reach a large part of the Calvià population, on this occasion through the activation of an original campaign, which appears on Calvià 2000 lorries.
On her behalf, the Deputy Mayor for Communication, Isabel Bonet, has stressed that each lorry that joins the campaign will display two pictures (one on each side of the vehicle), which emphasise the best of the municipality.
The campaign will be active over the next few months, and will incorporate new photographs and messages through all types of vehicles, always from the public company Calvià 2000.
