/ Town Hall
Tuesday 8th November 2022
CALVIÀ'S SECOND DAY AT THE 'WORLD TRAVEL MARKET' TOURIST FAIR IN LONDON
The WTM Fair has started for Calvià with a meeting with the tour operator Jet2, to draw new lines of collaboration with the Town Hall. The mayor, Alfonso Rodríguez Badal, and the general director of Tourism and Coastline, Xavier Pascuet, have informed the representatives of the British tour operator -which has announced that this winter will increase seats to Mallorca by 25% and that it is focusing on youth tourism lifestyle- of the intention of the municipality to seek new ways of collaboration with a more segmented offer towards sports, with events and training camps, and towards culture, with events such as Mallorca Live Festival, to attract British tourism in the months of the beginning of the tourist season (March, April and May). During the meeting, the message from Calvià, in particular, and Mallorca and the Balearic Islands, in general, of firmness in the implementation of the decree-law on excesses, was transferred to the tour operator, informing on the good results of this summer to advance in the eradication of this type of tourism.
Subsequently, they met with Mabrian, the leading Menorcan company in tourist intelligence systems. Within the framework of the development of Red.es projects in 2023, and specifically in data analysis, Calvià Town Hall is studying options focused on what tourism intelligence and technological systems offer that help design public policies, anticipate trends and assess customer satisfaction throughout the travel cycle.
Today's session will end with the presentation of Calvià as a sports tourism destination, at the 'Mallorca is sport' networking event that the Consell de Mallorca has organised for the British professional sector. Calvià will explain its entire sports offer, the organisation of international events and competitions, the wide network of sports facilities the municipality has, and the possibility, throughout the year, of stays and training sessions that are being a powerful tool for the international projection of the municipality.
